ARCHIVES25 YEARS OF GIVING A GLAM!
All the glammest highlights from the feel-good
history of VIVA GLAM.
SIA
SINGS OUT AND FACES THE
WORLD IN HER VIVID
RED LIPSTICK.
Sia has pushed the boundaries of pop music by raising
her own voice – and inspiring her fans to do the same.
In 2018, she unveiled a matte warm red Lipstick to
support the M·A·C AIDS Fund that dared to be loud.
SPECIAL
EDITION
ATTENTION IN HER LUSTROUS
MAUVE LIPSTICK.
Fergie puts the “Boom Boom Pow” into beauty with
her call to arms to push forward on behalf of every
man, woman and child affected by HIV/AIDS.
HER PEARLY
TERRACOTTA-PLUM
LIPSTICK.
A fashion darling and innovator, the International
Queen of Burlesque spread glam around the globe in
her role as a VIVA GLAM spokesperson.
SMOKESHOW IN HER
NEUTRAL PINK LIPSTICK.
M·A·C Cosmetics celebrated its 10th anniversary by
naming the it-girl and New York style icon as one
of the latest spokespeople for VIVA GLAM.
THE UNITED
NATIONS
PROUDLY DONATES $250K TO
THE UNITED NATIONAL
DEVELOPMENT PROGRAMME.
Then-M·A·C President John Demsey presents a $250,000
check on behalf of the M·A·C AIDS Fund to the United
National Development Programme for its continued
efforts in the fight against AIDS in Africa, and to
launch a new AIDS initiative in Asia and the Pacific.
HER CREAMY PINK-BEIGE
LIPSTICK.
After the huge success of the original VIVA GLAM I,
M·A·C launches the second VIVA GLAM campaign fronted
by the self-described “non-lipstick lesbian” and
Canadian singer-songwriter sensation. The invitations
to k.d.’s VIVA GLAM II Lipstick launch party were
designed as playing cards that featured k.d. as queen.
COLOUR
COLLECTION
SUPPORT VIVA GLAM WITH
FASHION IN THE COLOUR OF
VIVA GLAM I LIPSTICK.
In 1995, fashion designers including Marc Jacobs,
Vivienne Westwood and Katharine Hamnett
participated in creating a couture colour
collection showcasing the shade of the original
intense brownish red VIVA GLAM I Lipstick.
CREATION OF
VIVA GLAM
FEATURING A BLUE
LIPSTICK ANNOUNCES
THE BIRTH OF VIVA GLAM.
With words by M·A·C co-founder Frank Toskan, a bold
graphic is created to launch VIVA GLAM and the M·A·C
AIDS Fund. The campaign announced that every cent of
the selling price of VIVA GLAM Lipstick would be
donated to the M·A·C AIDS Fund to help fight HIV/AIDS.
COSMETICS
IS BORN
FOUNDED BY CO-CREATORS
FRANK TOSKAN AND FRANK
ANGELO.
From the start, Frank and Frank had a vision to
change their community through their passion for
makeup. “We developed a great lipstick colour we
called VIVA GLAM,” said Frank Toskan. “This little
lipstick gave people dignity and saved lives.”
